Internet personality Haliey Welch is expanding her brand empire into the tech realm. This 22-year-old creator, who rose to fame through her Hawk Tuah videos and gained 5 million followers in just a few months, launched an AI dating advisor app called Pookie Tools this week, targeting Gen Z. The app's launch comes at a crucial time, as more young people are turning to AI tools for dating advice amid a landscape filled with ghosts and scams in online dating.